



All businesses confront the on-going question of how to best nurture client relationships and bring them to fruition via new sales and loyalty. Small business owners face the uphill battle of doing so with limited available time and resources. Email marketing can supplement traditional relationship development methods at little cost and help to drive demand for products and services. Read more…
Email marketing has been around since the early ‘90s, and for years it’s been one of the “must have” components in any successful digital marketing strategy. Email marketing may not be the new “hot” marketing tool, but don’t take its effectiveness for granted. Don’t let your love of email marketing turn stale. Read more…
We kicked off 2012 in a big way by introducing our Industry Voices at PPAI Expo. Things have settled down a bit since then, so we took a moment to ask this talented group of suppliers, distributors and service providers what they think the main theme or big idea will be in 2012.
These are some smart people. Here’s their first big idea for change: Read more…
How do you keep in touch with your customers? You know, stay top of mind and nurture those relationships you worked so hard to get in the first place. If your answer doesn’t include “at least once a month I…” you’re ignoring your most valuable asset, your customer.
You could improve by calling each one individually twice a month, or you could simply use the channel that consistently outperforms other marketing channels: email marketing. That’s right, it’s a simple as shooting a well-timed email every couple of weeks to keep the orders flowing and your customers happy, making email marketing one of the smartest investments you can make in your business.
Here’s 12 reasons why email marketing is smart:
Read more…

What better way to find out which products are popular than to look at what distributor salespeople are actually selling? These products were the most popular products of 2011 based on the number of times they were Stashed (i.e., saved) for use in our free proposals tool.
Without further ado, the most popular products of 2011 were: Read more…

Check out the latest list of most stashed products! This list is made up of products that are the most popular among Promo Labs users based on the number of times they’ve been stashed in Propose & Close. Click on the product to view the supplier product page. Read more…

Who will be the social icons of the promotional products industry in 2012? The whiz kids that everyone turns to when they need advice on just about anything, especially social media? Lucky for you, we keep a close eye out for the best the industry has to offer, and we recognize them each year on our list of Promo Labs Industry Voices.
Like last year, we’re officially unveiling the 2012 Industry Voices at the PPAI Expo and honoring them with a giant 10-by-15 foot mural at our booth (#3063). The mural will feature two professional artists who will paint live during the show for attendees and exhibitors to enjoy. Be sure and join us at our booth on Friday, January 6th at 11 a.m. to meet the 2011 and 2012 Industry Voices in person and see the finished mural.
Here are the 2012 Promo Labs Industry Voices (and their twitter handles of course):
We congratulate each of them, and we look forward to featuring their thoughts on this blog in the coming weeks. Stay tuned to hear their insights on working smarter and predictions for 2012 and beyond.
What are your thoughts and ideas for the industry in 2012? Let us know and see how they compare to our 2012 Industry Voices!
With PPAI Expo 2012 quickly approaching, we’re getting more and more excited to reveal our new group of Industry Voices, but we first want to recognize the 2011 group for all they did this year.
Last January, we introduced the first class of “Voices” who shared with us their predictions for the year, their tips for working smarter, and their forecasts of the next 5 years in the industry. They are a very smart set of people whose big ideas helped everyone get excited for change and innovation in our industry.
2011 Industry Voices list:
We want to end the year with a big THANK YOU to our 2011 Industry Voices. As the inaugural group, you all went above and beyond our expectations and we hope you enjoyed it as much as we did.
Happy New Year and see you in 2012!